Lingna Belle, Duffy hamwe nabandi ba star ba Shanghai Disney bagaragaye kuri ecran nini mumuhanda wa Chunxi, Chengdu. Ibipupe byahagaze hejuru yizunguruka birazunguruka, kandi noneho abateranye bumvise barushijeho kuba hafi - nkaho bakuzunguza birenze imipaka ya ecran.
Guhagarara imbere yiyi ecran nini ya L, byari bigoye kudahagarara, kureba no gufata amashusho. Ntabwo ari Lingna Belle gusa, ahubwo na panda nini, igereranya ibiranga uyu mujyi, yagaragaye kuri ecran nini vuba aha. “Birasa naho byasohotse.” Abantu benshi barebye kuri ecran barategereza, gusa kugirango barebe iyi video ya 3D yambaye ubusa amasegonda arenga icumi.
Ibirahure bidafite 3D binini binini birabya kwisi yose.
Pekin Sanlitun Taikoo Li, Hangzhou Hubin, Wuhan Tiandi, Umuhanda wa Guangzhou Tianhe… Mu turere twinshi tw’ubucuruzi two mu mijyi, ecran nini ya 3D ifite metero kare cyangwa ibihumbi metero kare yahindutse ibyamamare byo kuri uyu mujyi kuri interineti. Ntabwo ari mumijyi ya mbere nicyiciro cya kabiri gusa, ecran nini nini cyane ya 3D nayo igwa mumijyi yo mucyiciro cya gatatu no hepfo, nka Guangyuan, Sichuan, Xianyang, Shaanxi, Chenzhou, Hunan, Chizhou, Anhui, nibindi, na, amagambo yabo nayo "ecran ya mbere" hamwe namajonjora atandukanye, agaragaza ibiranga ibimenyetso nyaburanga.
Raporo y’ubushakashatsi yaturutse mu kigo cy’ubushakashatsi cya Zheshang Securities, ivuga ko ku isoko ry’Ubushinwa hari ecran nini zigera kuri 30 zitagira ibirahure bigera kuri 30. Icyamamare gitunguranye cya ecran nini ntakindi kirenze ibisubizo byo kuzamura ubucuruzi no gutera inkunga politiki.
Nigute ingaruka zifatika zifatika za 3D-zambaye ubusa zigerwaho?
Ifi nini na dinosaurs bisimbuka bisohoka muri ecran, cyangwa amacupa y’ibinyobwa binini biguruka imbere yawe, cyangwa ibigirwamana byuzuye byuzuye ikorana buhanga n'abumva kuri ecran nini. Ikintu nyamukuru kiranga ijisho rya 3D nini ya ecran nini ni "immersive", ni ukuvuga, urashobora kubona ingaruka ya 3D igaragara utambaye amadarubindi cyangwa ibindi bikoresho.
Ihame, ingaruka ziboneka za 3D-zambaye ubusa zikorwa ningaruka zamakosa yijisho ryumuntu, kandi imiterere yumurimo ihindurwa binyuze mumahame yo kureba, bityo bigakora imyumvire yumwanya nuburinganire-butatu.
Urufunguzo rwo kubimenya ruri muri ecran. Ibyerekezo byinshi binini bimaze kuba ibimenyetso nyaburanga hafi ya byose bigizwe na 90 ° hejuru yuburinganire ku mpande zitandukanye - yaba ari ecran yinyubako ya Gonglian i Hangzhou Hubin, ecran nini yumuhanda wa Chunxi muri Chengdu, cyangwa ecran nini ya Taikoo Li i Sanlitun, Pekin, inguni nini ya L ifite icyerekezo cyiza cyo kureba kuri 3D yambaye ubusa. Mubisanzwe nukuvuga, inguni ya arc ikora neza kuruta impande zifunitse zifatanije na ecran. Kurwego rwo hejuru rusobanutse rwa ecran ya LED ubwayo (kurugero, niba yazamuwe kuri ecran ya 4K cyangwa 8K) hamwe nubunini bunini (ecran nini yerekana ibimenyetso bisanzwe ni amagana cyangwa ibihumbi metero kare), niko kwambara ubusa- ijisho rya 3D ingaruka izaba.
Ariko ibi ntibisobanura ko ingaruka nkizo zishobora kugerwaho nukwigana gusa amashusho ya ecran nini isanzwe.
Ati: “Mubyukuri, ecran ni ikintu kimwe gusa. Amashusho meza3D yambaye ubusa 3DIngaruka hafi ya zose zisaba ibintu byihariye bya digitale kugirango bihuze. ” Nyir'umutungo mu karere k'ubucuruzi ka Beijing yabwiye Jiemian News. Mubisanzwe, niba abamamaza bakeneye gushiraho aMugaragaza 3D nini, bazanashinzwe ikigo cyihariye cya digitale. Mugihe cyo kurasa, kamera-isobanura cyane irakenewe kugirango hamenyekane neza kandi yuzuze ibara ryishusho, kandi ubujyakuzimu, icyerekezo hamwe nibindi bipimo byishusho byahinduwe binyuze nyuma yo gutunganywa kugirango bigaragaze ingaruka ya 3D ijisho ryambaye ubusa.
Kurugero, ikirango cyiza LOEWE cyatangije amatangazo ahuriweho na "Howl's Moving Castle" mumijyi irimo London, Dubai, Beijing, Shanghai, Kuala Lumpur, nibindi muri uyumwaka, byerekana ingaruka ya 3D yubusa. OUTPUT, ikigo gishinzwe guhanga ibintu bya digitale ya firime ngufi, yavuze ko inzira yo gukora ari ukuzamura firime ya animasiyo ya Ghibli kuva mu ntoki zishushanyije intoki ebyiri-animasiyo kugeza kuri CG-eshatu zerekana ingaruka. Niba kandi witegereje ibintu byinshi bya digitale, uzasanga kugirango kugirango ugaragaze neza imyumvire-yuburyo butatu, "ikadiri" izashushanywa mwishusho, kugirango ibice byamashusho nkinyuguti hamwe namashashi bishobora kurenga imipaka. kandi ufite ibyiyumvo byo "kuguruka".
Niba ushaka gukurura abantu gufata amafoto no kugenzura, igihe cyo gusohora nacyo ni ikintu ugomba gusuzuma.
Umwaka ushize, injangwe nini ya Calico kuri ecran nini kumuhanda uhuze cyane i Shinjuku, Tokiyo, mu Buyapani, yigeze kuba inyenyeri kurubuga rusange. YUNIKA, ukora ibiecran nini ya 3D yamamaza, uburebure bwa metero 8 z'uburebure na metero 19 z'ubugari, yavuze ko ku ruhande rumwe, bashaka gukora icyitegererezo cyo kwereka abamamaza, ku rundi ruhande, bizeye gukurura abahisi kugira ngo barebe kandi bashyire ku mbuga nkoranyambaga. , bityo bikurura ingingo nyinshi hamwe nurujya n'uruza rwabakiriya.
Fujinuma Yoshitsugu, ushinzwe kugurisha amatangazo muri iyi sosiyete, yavuze ko amashusho y’injangwe yabanje gukinwa ku bushake, ariko abantu bamwe bavuga ko amatangazo yarangiye bakimara gutangira gufata amashusho, bityo nyir'ugukora ibicuruzwa atangira kuyakina mu bihe bine. ya 0, 15, 30 na 45 mu isaha, hamwe niminota 2 nigice. Nyamara, ingamba zo gukina amatangazo yihariye ari muburyo butemewe - niba abantu batazi igihe injangwe zizagaragara, bazitondera cyane kuri ecran nini.
Ninde ukoresha ecran nini ya 3D?
Nkuko ushobora kubona videwo zitandukanye zamamaza imikino yo muri Aziya mumihanda yo mukarere ka Hangzhou gacururizwamo ubucuruzi, nka mascots eshatu "ziguruka" zerekeza kubareba kuri ecran nini ya 3D ku kiyaga, igice kinini cyibirimo byakinwe kuri 3D hanze ecran nini mubyukuri amatangazo yamamaza rusange hamwe na videwo ya leta.
Ibi kandi biterwa namabwiriza yubuyobozi yo kwamamaza hanze mumijyi itandukanye. Dufashe Beijing nk'urugero, igipimo cyamamaza serivisi rusange kirenga 25%. Imijyi nka Hangzhou na Wenzhou ivuga ko umubare rusange wamamaza serivisi rusange utagomba kuba munsi ya 25%.
Ishyirwa mu bikorwa rya3D nini ya ecranmu mijyi myinshi ntaho itandukaniye no guteza imbere politiki.
Muri Mutarama 2022, Minisiteri y’inganda n’ikoranabuhanga mu itumanaho, ishami rishinzwe kwamamaza no mu yandi mashami atandatu bafatanyije gutangiza igikorwa cyiswe “Imijyi ijana n’ibihumbi bya ecran”, kiyobowe n’imishinga yo kwerekana icyitegererezo, kubaka cyangwa kuyobora guhindura ecran nini muri 4K / 8K ultra-high-ibisobanuro binini binini. Ikirangantego nicyamamare kuri interineti biranga 3D nini ya ecran nini igenda ikomera. Nkumwanya rusange wubuhanzi, nibigaragaza kuvugurura imijyi nubuzima. Ni igice kandi cyingenzi mu kwamamaza imijyi no guteza imbere ubukerarugendo bushingiye ku muco nyuma y’ubwiyongere bw’abagenzi ahantu hatandukanye mu gihe cy’icyorezo.
Nibyo, imikorere ya ecran nini ya 3D yose nayo irasaba kugira agaciro k'ubucuruzi.
Mubisanzwe imikorere yacyo isa nandi yamamaza hanze. Isosiyete ikora igura umwanya wamamaza bijyanye no kwiyubaka cyangwa ikigo, hanyuma igurisha umwanya wo kwamamaza kumasosiyete yamamaza cyangwa abamamaza. Agaciro k'ubucuruzi bwa 3D nini ya ecran biterwa nibintu nkumujyi uherereyemo, igiciro cyo gutangaza, kwerekana, hamwe na ecran ya ecran.
Ati: "Muri rusange, abamamaza ibicuruzwa byiza, ikoranabuhanga rya 3C, n'inganda za interineti bakunda gushyira ecran nyinshi za 3D. Mu magambo make, abakiriya bafite ingengo yimari ihagije bahitamo iyi fomu. ” Umwe mu bakora umwuga wo kwamamaza isosiyete ya Shanghai yatangarije Jiemian News ko kubera ko ubu bwoko bwa firime yamamaza busaba umusaruro wihariye wibikoresho bya digitale, igiciro cyibimenyetso binini byerekana ibimenyetso biri hejuru cyane, kandi kwamamaza hanze usanga ahanini bigamije kumenyekanisha neza bitarimo guhinduka, abamamaza bakeneye gira bije runaka yo kwamamaza ibicuruzwa.
Urebye ibiyikubiyemo nuburyo bwo guhanga,3D yambaye ubusa 3Dirashobora kugera kumurongo wimbitse. Ugereranije no kwamamaza gakondo, iyandikwa ryayo nuburyo bwo kwerekana ibintu birashobora gusiga ingaruka zikomeye kubareba. Ikwirakwizwa rya kabiri kurubuga rusange rirusheho kunoza ibiganiro no kwerekana.
Niyo mpamvu ibirango bifite ubumenyi bwikoranabuhanga, imyambarire, ubuhanzi, nibiranga ibintu byiza cyane bifuza gushyira amatangazo nkaya kugirango berekane agaciro k’ikirango.
Dukurikije imibare ituzuye yaturutse mu bitangazamakuru “Ubucuruzi buhebuje”, ibicuruzwa 15 by'akataraboneka byageragejeyambaye ubusa-ijisho ryamamaza 3Dkuva mu 2020, muri zo hakaba hari imanza 12 mu 2022, zirimo Dior, Louis Vuitton, Burberry n'ibindi bicuruzwa byashyize amatangazo menshi. Usibye ibicuruzwa byiza, ibirango nka Coca-Cola na Xiaomi byanagerageje kwamamaza 3D ijisho ryambaye ubusa.
“Binyuze muriijisho-ryambaye ubusa-ijisho 3D nini ya ecranku mfuruka ya L yo mu karere ka Taikoo Li y'Amajyepfo, abantu barashobora kumva ingaruka zigaragara zazanywe na 3D ijisho ryambaye ubusa, bagafungura imikoranire mishya y’ubumenyi ku baguzi. ” Beijing Sanlitun Taikoo Li yabwiye Jiemian News.
Nk’uko ikinyamakuru Jiemian News kibitangaza ngo benshi mu bacuruzi kuri iyi ecran nini bakomoka kuri Taikoo Li Sanlitun, kandi hari n'ibirango byinshi bifite imiterere igezweho, nka Pop Mart - muri filime ngufi iheruka, amashusho manini ya MOLLY, DIMMO n'abandi “arengana Mugaragaza. ”
Ninde ukora ubucuruzi bwa 3D bunini bwa ecran?
Mugihe 3D-ijisho ryambaye ubusa rihinduka inzira nyamukuru yo kwamamaza hanze, amasosiyete menshi yo kwerekana amashusho ya LED yo mu Bushinwa LED nayo yinjiyemo, nka Leyard, Ikoranabuhanga rya Unilumin, Liantronics Optoelectronics, Absen, AOTO, XYGLED, nibindi.
Muri byo, ibice bibiri binini bya 3D muri Chongqing ni ibya Liantronics Optoelectronics, aribyo Chongqing Wanzhou Wanda Plaza na Chongqing Meilian Plaza. Mugaragaza ya mbere nini ya 3D muri Qingdao iherereye mu mujyi wa Jinmao Lanxiu na Hangzhou iherereye mu muhanda wa Wensan ikorwa na Unilumin Technology.
Hariho kandi urutonde rwamasosiyete akora ecran nini ya 3D, nka tekinoroji ya Zhaoxun, izobereye mukwamamaza byihuta byihuta byamamaza itangazamakuru rya digitale, kandi ifata umushinga munini wa 3D wo hanze hanze nka "umurongo wa kabiri" wo gukura.
Iyi sosiyete ikora ecran 6 nini i Beijing Wangfujing, Umuhanda wa Guangzhou Tianhe, Umuhanda wa Taiyuan Qinxian, Isoko rya Guiyang, Umuhanda wa Chengdu Chunxi na Chongqing Guanyinqiao mu bucuruzi bw’ubucuruzi, kandi muri Gicurasi 2022 yavuze ko izashora miliyoni 420 Yuan mu myaka itatu iri imbere kugira ngo ikoreshwe 15 hanze yambaye ubusa-ijisho 3D isobanura cyane ecran nini mumurwa mukuru wintara no hejuru.
Ati: “Imishinga ya 3D yambaye ubusa mu turere tw’ubucuruzi tw’imbere mu gihugu ndetse no hanze yarwo twageze ku ngaruka nziza zo kwamamaza no gutumanaho. Ingingo yashushe kuva kera, ifite intera nini yo gukwirakwiza kumurongo no kumurongo, kandi abayikoresha bafite ubumenyi bwimbitse nibuka. Dufite icyizere ko ibiri mu jisho rya 3D byambaye ubusa bizahinduka uburyo bw'ingenzi bwo kwamamaza no kwamamaza mu bihe biri imbere. ” Ikigo cy’ubushakashatsi cya Zheshang cyatangaje muri raporo y’ubushakashatsi.
Igihe cyo kohereza: Gashyantare-14-2024
